The Tickled Cow was a branding and visual identity concept for a new bar & grill entering the upper-middle mainstream market
My team and I focused on colour as a key point of communication. This focus would enable The Tickled Cow to utilise their bold identity & shout about their new space
A key part of developing the brand involved finding ways to reflect the irreverence established with the identity and to maintain it through all mediums. To do this, tone of voice was key. We wanted to avoid the childish and the austere by landing in the middle. A perfect spot for a new competitor in the 18-65 space.